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Responsible Tourism

Tourism has the enormous potential to benefit local communities, their economies and their environment. However, we must not forget that the travel industry can also have a negative impact on its destinations if not properly managed.

At GIC The Villa Collection we are passionate about the areas in which we specialise and the local people with whom we work. We therefore feel that it is our responsibility to help minimise any adverse effects. A company that arranges holidays using aircraft and promotes car hire in resort can never hope to call itself ‘green’ or ‘ecofriendly’. However, for many years we have striven to behave as responsibly as possible – long before ‘green credentials’ became fashionable.

Responsible Tourism is, without doubt, the current buzz word for the industry but, what does it mean? In general terms, Responsible Tourism aims ‘to create better places for people to live in, and better places for people to visit’. For us, at GIC, this means building close relationships with our destinations and working alongside our local agents and the host communities to develop a sustainable and culturally sensitive tourism industry that aims to bring long-term social, economic and environmental benefits.

We use local suppliers and local representatives wherever possible, and we encourage our suppliers, through many initiatives, to protect and treasure their local environment. We don’t always win, but we try. In addition, we believe that it is our responsibility to learn about and respect the customs and culture of the destinations that we visit. In turn we aim to educate our clients and encourage them to participate and experience local life, thus providing a more enjoyable experience for the visitor.

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